#Branding #Packaging

Unearthed feels like one of our children! We created the branding and packaging for this range of premium continental products back in 2008 when Simon (the founder) decided he would share his foodie discoveries. We've watched with pride as the brand has grown and flourished, and my, how it has grown! Launching with a modest 3 olive lines, the brand has gone from nothing to over 20 million of annual sales.


Here are a few words from Simon, founder of the brand:

"We started working with Ikon at the very inception of Unearthed in 2008. Since then we have been through over 150 new product launches, 2 major re-branding exercises and a multitude of challenges and successes. Throughout we have found Ikon to be flexible, responsive, strong communicators, excellent designers and as passionate about the brand as we are.

Unearthed has grown from nothing to 20m in sales and Ikon have been a huge part of that story. There have been late nights, tough deadlines and competing priorities but they have always found a way to help us navigate it. On top of the pure design work, Ian and Nicky have often prompted us with words of advice on packaging formats, printing and many other issues around design that face FMCG brands. Their thoughts have always been welcome and often valuable. On top of all that, the team at Ikon are really great people. We love working with them and would recommend them to others without hesitation." Simon Day, Head of Marketing, Unearthed





:   Unearthed

:   Branding, Packaging

:   Waitrose


 