As the meat free market continues to grow, Squeaky Bean is a new dirty vegan brand that challenges squeaky clean perceptions of veganism. The aim is to encourage even more people to make a swap from meat, as well as providing delightfully dirty options for those who already eat a plant-based diet. The scope of the project included branding, packaging plus a comprehensive range of imagery to support a social media launch campaign.
: Squeaky Bean
: Branding, Packaging, Campaign